No products in the cart!
Please make your choice.View all catalog
Are you unsure whether Snapchat is the right marketing platform for your business? Knowing more about the platform will undoubtedly assist you in making your decision.
For starters, in the third quarter of 2021, Snapchat had 306 daily active users. And, if you’re wondering if Snapchat will be viable in 2022, you can rest assured that it will be thanks to a 50 million active user increase since the fourth quarter of 2020.
However, compared to other platforms like Facebook or Instagram, businesses have been slow to adopt Snapchat for marketing. The reason for this is the platform’s main selling point, which is vanishing images or videos known as “snaps”.
Businesses can leverage this fun technology to build brand awareness, improve customer relationships and increase sales.
Snapchat is still a huge hit among Millennials. So, if you want to engage a younger demographic, Snapchat can be a great place to start.
To effectively market on Snapchat, all you need is an understanding of how the platform works, an understanding of the internal features available, and creativity. Why shouldn’t you follow brands like Amazon and Mashable on Snapchat?
This comprehensive Snapchat guide will not only help you understand the core concepts you need to know before diving into Snapchat marketing, but it will also provide real statistics from industry experts, benefits, and tried-and-true Snapchat marketing strategies to help you grow your business more efficiently.
What Is Snapchat?
Snapchat is a social media app that allows users to send short, temporary photos, videos, and chats that vanish after a short period of time – usually seconds. Snapchat also has interactive features such as Snap Maps, which allows you to see your friends’ locations; Stories, which live on your profile for 24 hours; Bitmoji avatars; and a Discovery tab for discovering new content.
Snapchat is used for networking, communication, messaging, breaking news, content creation, and making money. Not only are friends and influencers having a good time, but so are brands.
Snapchat, with nearly 400 million monthly active users, is a relevant and simple-to-use marketing tool that businesses should not overlook. It’s quickly become one of the most talked-about social networks.
Get incredible social media marketing services in Phnom Penh and increase brand awareness, generate quality leads, and boost conversion rates and sales in an efficient way.
Basic Snapchat terminologies you need to know
According to numerous reports and studies, the majority of Snapchat’s users are millennials and Gen-Zers. As a result of those younger users, the app has spawned a slew of new terms and names for its features, ranging from “snaps” to “story.”
If you’re perplexed by all of this jargon, go back and read the basic terminologies section of this Snapchat guide for business before proceeding.
A “snap” is when you take a photo or video or receive a photo or video. When someone asks you to snap them, they mean to send them a photo or video via Snapchat or even a message via the app’s chat function.
This term was more popular when Snapchat first launched, but it has since faded. However, if you’ve heard it, know that it simply means a response to a snap. So, when you snap back, you’re simply responding to a private one-on-one snap.
This section is intended for brands and publishers to broadcast stories for all to see. It shows content from well-known users, as well as Snapchat Stories from friends. Users can watch live stories from events as well as browse local or curated stories to see what piques their interest.
In the discovery section, you can find branded content created by Vice, Cosmopolitan, Daily Mail, ESPN, Tastemade, CNN, Buzzfeed, and others.
Snaps can be linked together and broadcast as they are captured. They will be visible to your followers as a “story” reel for 24 hours. They can scroll through your story and watch every photo to get a sense of your entire day.
Snapchat generated a one-of-a-kind QR code. It is a scannable code that makes it even easier to add new friends. On the Profile page, you can find your Snapcode, which is similar to a QR code.
Snapchat saves your personal saved collection of previous Snaps and Stories, which fall under the category of memories.
With the Lenses feature, you can add augmented reality-based special effects and sounds to your snaps to make them even more entertaining.
You can share your location with your friends or followers using this feature. It also allows you to move your cursor around an actual map to see where your friends are.
Like filters, you can use a filter to decorate snaps. Unlike filters, however, geofilters are specific to your location or an event you’re attending.
If you’ve downloaded the Bitmoji app, created an avatar, and linked your Snapchat account, you’ll see AR-based lenses with your avatar as well as stickers in a chat with your avatar. Bitmoji, like other Snapchat features, is intended to encourage user interaction.
Related Post: Facebook ads Course: Complete Guide
Why Snapchat For Business Is Important?
Snapchat is a one-of-a-kind marketing tool for businesses looking to reach millennials and Gen Z’ers. In summary, here are some valuable advantages of using Snapchat for marketing:
Let’s take a closer look at some additional Snapchat marketing benefits:
Snaps are designed to have a short lifespan. You receive an image or video, click on it, and it vanishes in a matter of seconds. Although it may appear to be counterproductive, it can actually help in driving traffic. Making snaps that are meant to vanish gives them a sense of urgency and your audience doesn’t want to miss them
Use them to add personalization, highlight special offers, and promote fun events, and you’ll be well on your way to increasing traffic to your website.
Connect with a younger demographic and attract new followers
I’m sure you know how Millennials and Generation Z pull the marketing strings. According to a study on Millennial personal finance, by 2020, Gen Z will command 40% of all consumer shopping, while 57% of Millennials have spontaneously purchased something they saw on social media.
Snapchat is an excellent medium for reaching out to the young audiences your business aims at.
If your brand is aiming for a younger audience, increasing your social media presence on Snapchat will help you achieve your goals faster. You should have no trouble reaching the right people because 82% of all Snapchat users fit this demographic and spend around 30 minutes per day using it.
This is ideal for marketers who are hosting events, displaying their company culture, or incorporating them into an integrated campaign.
Snapchat provides on-demand refilters, which means you can create custom filters for others to use. People, whether attendees or company employees, can use your filter to take photos and post them anywhere they want increasing engagement.
According to Oberlin,
Snapchat has over 265 million daily active users worldwide and is the most popular platform among people aged 12 to 24.
With the average Snapchat user opening the camera more than 20 times per day, you have a good chance of being noticed.
It shows you’re human
Marketers don’t have a great reputation among customers, but you can use Snapchat to show that you’re a human being, not just someone who is aggressively trying to help your sales team close more deals. With Snapchat, you can show your followers and audience that you’re more than a business — you’re people.
It allows you to highlight your brand’s personality. People will become more engaged if they can relate to your snaps. And when they’re engaged, they’re more likely to buy.
Get SEO services in Phnom Penh from Marketing Ali Mama to boost your site traffic and grow your online business successfully.
Snapchat users are more likely to discover new businesses when they aren’t busy sending their friends a selfie with the strangest filter they’ve ever seen.
The app is also intended to connect users with brands via the “Discover” icon, which allows them to view content created by brands using Snapchat for marketing.
According to studies, Snapchatters spend 35% more time per day in the Discover section and are 60% more likely to make an impulsive purchase. This has the potential to be a goldmine for your marketing efforts.
Build brand awareness
Snapchat is used by many well-known brands to promote their products because it is a tried-and-true method. Whether it’s through amusing ads, eye-catching filters, or engaging stories, Snapchat can help you reach a large audience.
It’s an excellent tool for connecting you with users in your area and assisting them in recognizing your brand. Snap Ads are 10-second video ads that appear between stories to increase brand awareness and promote your business.
Offer another way to consume content
Blogs, eBooks, LinkedIn posts, videos, you’re probably already creating content for your users in a variety of ways. Chances are, your competitors are doing the same thing. Why not boost your content and social media marketing efforts by creating more engaging Snapchat content?
You can make your content stand out by drawing over snapshots, and adding music, and polls.
How to set up Snapchat for business?
To use Snapchat effectively for marketing, you first need to create a Snapchat business account. It makes no difference whether you’re using Snapchat for a large company or a small business — a business account is a must. Only mobile devices can be used to register.
By creating a Snapchat Business account, you will be able to do more on the platform. It gives you access to the additional best features that will help you with your business marketing strategy.
For example, a few of the features you can access with a Snapchat Business account include:
Create an account
To begin with, download the app. The on-screen instructions will then prompt you to enter your full name, select a username, and enter your email address, phone number, and birthday. Fill out all of the required information, including your phone number and birthday, and choose a username that reflects your brand.
Set up a Business Account
Once you’ve created an account, access Ads Manager and set up your Snapchat Business account. You’ll sign in with the same username and password you used to create your regular Snapchat account.
To create your business account, follow the steps below:
Key takeaway: You can create a personal or business Snapchat account. A business account grants you access to the Ad Manager in the app.
Start Snapping and creating campaigns
You’re all set. Create advertising campaigns to help you reach your target audience and begin creating fun, quirky content that fits with the tone of your business.
12 Snapchat Marketing Strategies to Grow Your Business
After mastering the Snapchat basics, incorporate these tips for effective Snapchat marketing. We have created this list of 11 marketing strategies that are specific to Snapchat and will help you grow your brand on the platform.
1– Know your Audience & What Interests Them
Marketing is about more than just reaching out to customers; it’s about truly connecting with those you reach out to. Knowing your target audience can help you make genuine connections with prospective customers and persuade them to buy your product, invest in your services, and return for more.
That being said, every business caters to a specific demographic with unique needs, characteristics, and qualities, and as a result, every business requires marketing plans that are tailored to its target market.
Small business owners should be able to answer the following questions in order to develop an effective marketing strategy:
With Snapchat Ads, you can reach Snapchatters based on their online and offline interests and behaviours; target Snapchatters by location (multi-country, metros, or a point radius around a specific address); and reach Snapchatters based on demographics such as age, gender, language, device type, and more.
Additionally, to fully leverage the power of the Snapchat audience, you can layer existing customer data with the behaviour seen on our platform.
Furthermore, Snapchat Audience Insights reveals how Snapchatters interacted with your ads, allowing you to create more relevant content and surface additional targetable segments to expand your reach.
You can use Audience Insights to:
2- Make your presence known
If Snapchat is new to your business, the first step is to let your audience know you’re present. And, because the platform is so different from Facebook, Twitter, and Instagram, you’ll need to experiment with new methods to gain more Snapchat followers.
3- Promote your Snapchat handle on other platforms
If you have a well-established brand with active handles on social media platforms such as Facebook, Instagram, YouTube, and Twitter, you can use these platforms to drive traffic to Snapchat.
It’s simple: create a post and a story (along with leverage reels) with information about your new Snapchat handle.
4- Use the “add me” URL
Users want convenience and the shortest path forwards. Don’t expect your Snapchat followers to search for your account. Make it easier for them by creating an “add me” URL that they can use to easily find your account. The format for “add me” should be snapchat.com/add/yourusername.
5- Create a Snapcode
Using a Snapcode is another great way to make it easier for users to find and reach your Snapchat account. A Snapcode is a QR code that users can scan to be directed to your Snapchat account.
To find your Snapcode, go to:
Click on the settings icon.
From the dropdown, select ‘Snapcodes’
Navigate to ‘my Snapcodes’ to find your business’s own, unique code.
6- Have a Planned Content Strategy in Place
According to the chart above, nearly 83% of Snapchat users are under the age of 35. This is a young audience, and the tone of Snapchat content has become more playful and entertaining over time.
For your content to be engaging on Snapchat, you must speak the audience’s language. You’ll need to devise an effective marketing strategy for this.
7- Interact With Other Users
Unlike platforms like Facebook and LinkedIn, Snapchat does not allow you to create groups (including mass-member groups) or pages where a community can thrive.
In addition to posting your own content on a regular basis, you should interact with other users and their content to keep your brand visible. You may:
8- Track online traffic and behavior
In today’s digital world, the path to purchase is anything but linear. Having real-time insight into what actions your customers are taking online as they progress through the buying journey is critical to optimizing your digital marketing and maximizing the return on your advertising investment.
We always recommend implementing the Snap Pixel for businesses advertising on Snapchat. The Snap Pixel monitors and collects data on how Snapchat users navigate your website after seeing your ads. This gives you a better understanding of how your campaigns are performing while also pointing out ways to improve your Snapchat campaigns.
For example, with the Snap Pixel, you can use goal-based bidding to bid on specific actions you want your ad viewers to take, such as add-to-cart and checkout.
Another significant advantage of using the Snap Pixel is the ability to create Pixel Custom Audiences, which is a quick and easy way to retarget website visitors on Snapchat, helping in moving these interested browsers from considering to purchasing your products.
Eagerly searching for digital marketing services in Laxmi Nagar? Get in touch with marketing Ali Mama to get top-quality digital marketing services in Phnom Penh.
9- Showcase your key selling points
When it comes to getting people to sign-up or pay for your services or products, potential customers want to know how your product will benefit them. When advertising your business or products, emphasize your key selling points upfront, while also promoting any sales you’re running or planning to run.
Snapchat offers full-screen mobile ads that inspire, educate, and move Snapchatters to engage with businesses to learn more. It recommends featuring a strong message within your ad creatives and encourages you to include any relevant offers or specials to help drive consideration.
Below is a quick guide on ad creative guidelines depending on your business type:
10- Advertise On Snapchat
Snapchat has its own ad platform that you can use to serve ads on Snapchat. If Snapchat is the preferred marketing platform for your brand but you are unable to generate organic reach and engagement, investing in ads might be a good idea.
The ad platform on Snapchat is still in its nascent stage, and the competition is not very high. Now is a good time for brands to invest in Snapchat marketing – they get better and more results for a lower ad spend. You can choose from:
11- Nurture customers through the buying journey to convert
Building brand or business awareness, educating potential customers on your products or services, and converting those leads into new customers or repeat buyers are all part of marketing.
After you’ve run Snapchat ads, you’ll be able to see how customers interact with them and how to move them from engaged to buying. Retargeting is the simplest way to move potential customers through the buying journey from awareness to consideration to purchase.
Running reengagement campaigns is the best way to get the most out of your digital ad spend on any advertising platform.
12- Test and measure what’s working, and what’s not
When implementing any of the marketing strategies discussed in this blog, it’s important to establish a regular reporting cadence and analyze what’s working and what isn’t.
Snapchat, like other social media platforms, has its own built-in analytics tool known as Snapchat Insights. You can gain access to important information such as:
This makes reporting and measurement simple and straightforward, and the results are displayed in real-time. Measuring your Snapchat performance provides actionable insights, allowing you to make data-driven decisions and improve your Snapchat campaigns over time, optimize your ads, and increase your ROI.
Recommended Blog: How to Generate Quality Leads
If used correctly, Snapchat can be a fun and profitable platform for your business. Snapchat is unlike any other social media platform in the way it operates. This one-of-a-kindness is both a challenge for marketers and the hook that keeps users interested.
Small businesses can use Snapchat for Business to boost their marketing efforts and reach out to current and potential customers. You may want to consider a few (or all) of the viable strategies from the above list, depending on the type of business you run.
Related Post: What is Blogging A Complete Guide For Business (2022 Update): Beginners to Advanced Level
The key takeaways from this guide
Snapchat provides a lot of features like lenses, filters, and overlays right inside the app. You can spend less on designing posts on tools like Canva, Photoshop, and leverage Snapchat’s internal best features instead.
Get the top-notch Digital Marketing Services from Marketing Ali Mama which include:
Recommended Blogs and Services
Bluehost Review 2022: Is Bluehost the Best Host for Your Site?
Email Marketing Complete Guide (2022): Beginner to advanced level