Digital Marketing Guide for Beginners (2022 Update): A to Z Complete Course

The term “digital marketing” has become well-known in recent years. And if you are also wondering why this term is so popular …

The term “digital marketing” has become well-known in recent years. And if you are also wondering why this term is so popular today, Then let me tell you, you will get the answer to this question just by looking around you. How many electronic gadgets can you see people using to get information, to grow their business, or to get a job? You are also the one who is using the same electronic gadget to read this. Right!

In this blog, we’ll walk you through the basics, importance of digital marketing, career opportunities, and how easily you can access the practical tutorials of a free digital marketing course, regardless of your experience level—beginner or advanced level.

What is Digital Marketing and How Does It Work?

To properly understand the answer to this question, we must know the meaning of marketing which means to develop and deliver the right products or services according to the needs, demands, and problems of the audience.

By using the power of digital marketing strategies and tools, you can attract more targeted audiences, generate more quality leads and increase conversions which ultimately heighten the business growth.

Digital marketing, also known as online marketing, is the use of digital platforms to promote brands, products, or services to a targeted audience. Unlike traditional or offline marketing, its principal objective is to attract audiences, generate leads and increase conversions to heighten the business growth.

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Digital marketing helps companies to connect with potential customers through digital channels like search engines, social media, e-books, email, newsletters, text messages, GIFs, and so on.

Digital Marketing – A Broad Umbrella!

Digital Marketing is a broad umbrella that encompasses a wide variety of marketing fields such as Social Media Marketing, Content Marketing, Search Engine Optimization, Search Engine Marketing, Influencer Marketing, Email Marketing, Pay-Per-Click Advertising, and Affiliate Marketing.

If you are new to digital marketing or are just starting out, these online marketing domains may be unfamiliar to you.

You don’t have to worry about it; by the end of this blog, I’m confident you’ll be well acquainted with these. And who knows? Maybe it will help you ace your digital marketing interview or propel your business to the top.

So continue reading.

5 Major Reasons – Why Digital Marketing Is Important Today?

According to Statista, more than 4.66 billion people are active Internet users, which equates to 59.5% of the global population actively interacting with digital platforms.

With the continuous rise of internet users around the world, companies or businesses are also attempting to reach their target audience where they are present, which is on social media, Google sites, or a variety of other online platforms, and this necessitates the use of digital marketing to make it possible in the best way possible.
The truth is that you can no longer ignore the importance of digital marketing, even if you own a business, work as a freelancer, or are an employee of a company that wants to achieve higher goals while building a customer base online. Here are some reasons why digital marketing is so helpful.

1] You can target a specific group of people

The primary advantage of digital marketing is that it makes your product or service reach those specific audiences who require it or are looking for it. Digital marketing tactics allow you to target your audience more precisely than traditional methods.
By creating marketing campaigns that include relevant information about your target audience based on your product or service, you can easily target your potential audience.

For Example, You offer female makeover services and are running a lead generation ad in Phnom Penh targeting women aged 20 to 50. This target group will now see your makeover service advertisement and will contact you.

This was just a simple targeting example, but you can target more and more specific audiences using demographics, audience interest and behavior, and so on.
In this manner, you can use multiple audiences targeting tactics for different social media platforms, and you can also appear in Google search results when people search for it. Targeting ensures that only the people who are likely to become your customers see your ads.

Bonus tip –

Both Google and social media platforms have built-in audience targeting features that will not only provide you with various targeting and bidding options but will also assist you in perfectly optimizing your ads so that you can reach more potential audiences on a budget.

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2] You can reach out to people where they spend their valuable time

With the massive growth of Internet access, checking social media, conducting searches, and purchasing products or services online has become an integral part of daily life.

Your potential customers are online, emphasizing the importance of digital marketing.

With the massive growth of Internet access, checking social media, conducting searches, and purchasing products or services online has become an integral part of daily life.

They are surfing the search engine for your brand, products, or services, but if you do not have an online presence, it is sad to say that—Yes! You are passing up incredible opportunities to generate online quality leads and reach your targeted audience or potential customers where they spend their most time.

You are not too late to create an online presence that can help you to drive incredible outcomes for your business.
Here’s free digital marketing: step by step (beginner to advanced level) practical tutorial videos or take the assistance of the Marketing Ali Mama Digital Marketing Services to help you out in this.

3] Your competitors are already using this approach

If you want your business to compete with others, you must perform at or above the level of your competitors. If you ignore the importance of digital marketing, you will not be able to stand out from the crowd.

Many of your competitors are already reaping the benefits of digital marketing. They have built a fully optimized website that can rank in search results, established and maintained a brand profile on various social media platforms, and run paid advertisements to reach qualified leads.

Bonus tip for you –

Research and analyze your competitors to know their strengths and how they are performing online marketing so that you can get some ideas to start at least.

4] You can monitor and optimize your ad campaigns to achieve incredible results

One of the most remarkable benefits of digital marketing is that it allows you to track the performance of what’s working, what’s converting, the return on ad spend, and how to boost the campaign or change your strategies for future marketing efforts.

5] You can compete with multinational companies

The most difficult aspect of running a business is dealing with cut-throat competition. Especially when there is a bigger corporation like Amazon, Flipkart, Walmart, or any other brand-related to your business or industry.

Without a doubt, competing with them is difficult due to their large brand name in the market, which instantly attracts people’s trust, but you have a fighting chance against them by employing digital marketing methods in your firm.

Bonus tip –

You can use methods like optimizing your social media platforms for brand visibility and for interacting with your potential audience
Optimizing search engine to rank your business on the google first page
You can take advantage of paid advertisements which can help you to generate quality leads and to increase the conversion rate.
Key Takeaway-

There are much more advantages available when you deep dive into this field of digital marketing. Competition is tough now, if you still do not have an online presence then you are missing out. Don’t put it off any longer; get started with online marketing today and set yourself apart from the competition.

Drive quality traffic to your social media pages with excellent social media marketing services in Phnom Penh from Marketing Ali Mama .

And, if you wish to pursue this as a career, CONGRATULATIONS! Companies and multinational corporations (MNCs) are eagerly awaiting personnel and freelancers who can help them accelerate their businesses’ success in the digital realm.

Scope of Digital Marketing in the Future
As previously stated, the growth of digital marketing has been phenomenal, and the numbers indicate that this trend will continue in the future. Simply put, digital marketing’s future appears to be bright and secure.

As more opportunities arise, every digital marketer’s basic principle will be to be creative, innovative, and current with current trends.

The exponential growth that we have seen on the Internet in recent years, particularly since COVID, is here to stay. People are adjusting to the new normal and are now very comfortable doing things online, whether it’s shopping, ordering food or medications, or even carrying out banking transactions online!

As a result, digital marketing is crucial to meet these newly formed consumer demands.

Furthermore, the future generation will be a part of an already digital world and will be accustomed to everything being online. Companies must start digital marketing efforts today in order to reach these future consumers.

A key takeaway from all of this is that careers in digital marketing have a bright future ahead of them, and if you have an interest in digital marketing, now is the time to seize this opportunity.

Stick to the end to see how you can become a digital marketer.

Career Opportunities in the Field of Digital Marketing
Whether you are:

A fresh graduate who is about to step into the corporate world,
A seasoned employee who is looking for career advancement,
An entrepreneur who is starting or running a business and wants to establish a strong brand.
Or a freelancer who wants to explore the world while earning money online.
Everyone has an online presence, and if you have one, I’m confident that no one will be able to stop you from advancing your career in this profitable digital industry. Whether you’re a technical or creative person, you will undoubtedly find something for yourself in this field of digital marketing.

Fast-Track your Career by digital marketing course in Phnom Penh with advanced modules from Marketing Ali Mama.

What is Social Media Marketing?

For digital marketing, social media is a gold mine as it has a large volume of daily users. It’s the best spot to be because that’s where the majority of the action happens. Promoting your brand, content, increasing sales, driving traffic, and generating new leads can all be done through social media.

Hootsuite, Buffer, and Sprout Social are examples of social media management tools that make posting to social media easier. It allows you to schedule posts for up to six months in advance.

Social media marketing scope

According to Facebook, over 10 million people use Facebook advertisements to promote their brands, products, and services, with an annual rise of three million people. Other social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Youtube, Pinterest, Snapchat to name a few also have millions of users all across the globe.

What is the role of a social media marketing specialist?
As a social media manager, you’ll be responsible for managing a company’s online presence by providing compelling content, evaluating data, promoting customer service, and managing and optimizing ad campaigns.

You can accomplish it easily by conducting research and by studying your company’s competitors.

Everyone enjoys being on social media, and if you want to work in this industry that you enjoy the most, congrats! 🎉You may earn a handsome salary by increasing your interest in the field of digital marketing.

This practical video tutorial will teach you how to comprehend the core concepts of each social media site, how to design effective tactics, and how to use their ad campaigns to achieve your goals on a budget.

What is Search Engine Optimization?
Search Engine Optimization (SEO) is the backbone of digital marketing. It is a collection of marketing tactics. To attain the highest potential ranking in search results, you must conduct research and weigh many contributing factors.

According to Hubspot, Google receives around 63,000 search inquiries per second, or approximately 5.7 billion searches every day.

And, with the aid of SEO, you can ensure that when your target audience searches for your brand, products or services, or something connected to your website, they will find it on the first page of SERPs (search engine result page).
Businesses are focusing on search engine optimization to get more and more traffic for their websites which can ultimately help them to build audience trust and increase conversion rates for the long term.

Read More: What is SEO | SEO Complete Guide (2022 Update): + Best Tactics + Tools to Boost your SEO

What are the top 6 factors that affect SEO?

The loading speed of the website
Quality of content
Mobile-friendliness
Keyword optimization
Number and quality of inbound links
Level of user engagement and much more factors

What is the role of an SEO specialist?

As an SEO manager, you will have to identify the reasons why your company’s website is not performing well in terms of SEO and you have to fix the same issues or if performing incredibly then your duty is to maintain that ranking in search results.

To understand and learn the practical tutorial of search engine optimization, you must watch this video till the end as this video consist of each and every small detail regarding SEO practical and how you can create a portfolio for the same

Kick start your SEO journey with our full practical SEO course in Phnom Penh.

What is Content Marketing?
We all know this fact: content is king! And if you do not pay attention to the content you are posting on your website, then it can negatively affect the ranking of your site.

And if you post poor and irrelevant content on your social media platforms, it can badly affect the audience engagement rate. The same goes for paid ad campaigns and other fields of digital marketing. To overcome this problem, one must concentrate on developing a proper content marketing strategy that can be implemented and yield results.

Content marketing is a form of marketing that focuses on researching, creating, publishing, and distributing valuable content online for a targeted audience or group.