🤔 Are you having trouble growing your brand on Instagram with organic content? Why not learn how to use Instagram to promote your business? More than 70% of Instagram users believe that brands are popular, creative, entertaining, and relevant.
Even better, Instagram has proven to be one of the most effective tools for connecting with potential customers. On the platform, more than 80% of users discover new products and services. Can your company afford to overlook Instagram’s advertising potential? In light of the data presented above, Instagram may prove to be a significant source of revenue for your business.
You can post organically on Instagram and use social media strategies to help your content stand out. However, it takes a lot of time and effort to do so. It’s a long process that necessitates a significant investment in order to see results. Also, get to know what is SEO and how you can optimize it properly.
With Instagram ads, on the other hand, you have access to a full suite of tools for promoting your products and services directly to your target audience. You’ll have a better chance of getting more leads and conversions if you can get your content in front of the right people.
You’ve come to the right place if you’re just learning how to advertise on Instagram. We’ll go over every aspect of Instagram ad management in this guide. Let’s start with the basics of Instagram.
💡 Without further ado, Let’s get started…………..
👉 What Are Instagram Ads?
Instagram currently has more than one billion active monthly users. And this is just one impressive stat. It’s also the second most used social network (behind Facebook) and is still growing. Nowadays, advertising on Instagram is an absolute must for most companies.
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👉 Key Instagram Statistics You Need To Know!
- According to Statistic, the United States alone has over 170 million Instagram users. This figure is expected to rise.
- Every day, over 200 million Instagram users visit the Explore tab.
- So far, Instagram has received over 50 billion photos.
- Instagram users are mostly between the ages of 18 and 34.
- At least once a month, about 130 million people tap on Instagram product tags.
- The number of businesses on Instagram is estimated to be around 25 million.
- Instagram has evolved into the ideal platform for discovering new content such as articles, videos, photos of friends, celebrity daily lives, brand posts, and so on.
- Instagram lets you create and run campaigns that are specific to each stage of the conversion funnel.
Based on these figures, Instagram ads are clearly a force to be reckoned with. They can be extremely beneficial in terms of assisting brands in reaching their target market, increasing sales, and raising brand awareness.
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👉 Top 7 Benefits Of Instagram Ads For Small Businesses In 2022
Instagram marketing is all about interacting with your followers and converting them into potential customers. As a result, many people create eloquent social media posts in order to gain more likes on Instagram and expand their fan base.
But, how does it benefit their business?
Let’s find out.
1- Build Brand Awareness
Due to its large user base, Instagram is an excellent platform for increasing brand awareness without spending a lot of money. You can also create a familiarity between your brand’s presence and the consumers because of its media-centric persona.
It may take some time for you to use ads to skyrocket the essence of your brand awareness. However, if you work hard enough and consistently, you can achieve success in this area.
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2- Low Expense
Instagram advertising is probably the cheapest of all. For example, you can get the majority of useful tools without spending any money. Furthermore, if you are an effective marketer, you will not need to hire someone else to complete your task.
Furthermore, even if you’re generating low-cost leads, Instagram ads allow you to scale up quickly. Also, get to know the basic to the advanced practical concepts from what is lead generation to high-quality strategies to make your goal successful.
3- Boost Web Traffic
You can add your website’s URL to the bio section of your business Instagram account while creating it. This way, you can direct a potential customer to your dedicated platform and encourage them to make a purchase.
Now, the more people who visit your website, the higher your overall web traffic collection will be. It will increase your visibility and indirectly improve your Google ranking.
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4- Increases Sales
In essence, Instagram ads are the most effective way to advertise your products on the internet. As a result, if you nail the fundamentals, your corporate sales will skyrocket quickly.
Instagram is already used by over two million advertisers to run paid ads. That means your online store is in good company. 60% of Instagram’s users discover products on the platform, and over 200 million people visit business profiles every day, according to their one billion monthly users (that’s more than Facebook!).
If your customers are happy with your products, they will post a photo of them on their social media profiles. It can increase the number of followers on your social media profile and thus your lead generation opportunities.
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5- Better Targeting
If you use paid advertisements, you can target your audience much more precisely than usual. It can assist you in focusing on the following aspects of your audience:
- Location
- Demographics
- Interest
- behaviors, etc.
If you have more information about your target audience, you can tailor the advertising experience to their preferences.
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6- Showcasing Your Brand Through Story
You can add a shorter and crisper version of the same to your story in addition to uploading a full-fledged ad. While it will only be seen by followers, it has the potential to generate the appropriate level of engagement.
Furthermore, if you’re teasing the launch of a brand new product, its overall sales may spike overnight.
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7- Visual Appeal
Instagram is all about visual appeal. As a result, if you can create a vibrant ad campaign, you’ll be able to give your audience the right amount of aesthetics. As a result, your profile’s engagement rating will rise even higher, and your followers will grow even faster.
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👉 Top 6 Different Instagram Marketing Objectives
You can run campaigns for the 8 marketing objectives listed below in the Facebook/Instagram Ads Manager, which are divided into three categories:
1- Reach
Increase the number of people who see your ads and how often they appear. Unlike the brand awareness goal, not everyone who sees these advertisements will be interested in them. Also, get to know the basic to the advanced practical concepts from what is lead generation to high-quality strategies to make your goal successful.
2- Brand Awareness
You can help your brand become more well-known by pursuing this goal. People more likely to be interested in your Instagram ads will see them.
3- Traffic
Encourage people to visit your website or download your app. The destination can be a website, a messenger, or an app installed.
4- Engagement
You can choose which type of engagement you want to drive on your page with this ad type: post engagement, event responses, page likes, or offer claims.
5- Lead Generation
You can use Instagram ads to collect relevant information from potential leads by creating lead generation Instagram ads.
6- Conversion
With this goal in mind, you can encourage people to interact with your website or app. But keep in mind that tracking conversions will necessitate the installation of a pixel.
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👉 Types of Instagram Ad Formats
Now that you’ve narrowed down your objectives, there are six different types of ad formats to consider. Though they all (necessarily) revolve around images or videos, each has its own set of criteria and benefits based on the above-mentioned end goals.
Instagram gained popularity as a result of its simple yet beautiful image posts. The image ads blend into the feeds of users and have a small “sponsored” tag above the photo. With their “slideshow” photo ads, you can have a single photo or multiple photos.
When it comes to video ads, you can post a video clip on Instagram that is up to 60 seconds long. They say sponsored, just like the photo ads, but they may be more likely than photos to catch users’ attention.
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Two of these ad formats are for Instagram Stories ads, while four are for Instagram feed ads.
Here are the 4 options for Instagram Feeds:
- Carousel (multiple scrabbler images or videos)
- Single Image
- Single Video
- Slideshow
Instagram has just made Instagram Stories ads available to businesses all over the world. For story-based ads, there are 2 options:
- Single Image
- Single Video
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👉 What Do You Want to Achieve With Your Ads?
You need to define your Instagram advertising goals before you start brainstorming ad copy and creatives, building an appropriate audience, and directing users to a specific URL or profile.
Consider the following questions:
- Is my target demographic active on Instagram? If that’s the case, how can I create audiences that best match my target demographic?
- How likely are users to engage with my content on Instagram, given my personas and target markets?
- Do the demographics of Instagram users match the types of customers I’m trying to reach? I’m not sure how I’m going to segment these people.
Luckily, Instagram allows for extremely precise and granular audience targeting. Using precise targeting options, you can ensure that your ads reach the exact audience you desire.
- Target people in specific locations: states, provinces, cities, towns, and countries.
- Use demographic data to target your ads to users of a specific age, gender, or language.
- Gain the attention of prospects who like certain apps, click specific ads, or follow accounts or users based on their interests.
- Set up campaigns based on Instagram and Facebook activity to advertise based on behaviour.
- Customize your ad’s reach by using existing email addresses or phone numbers.
- Create lookalike audiences based on customer information already on file.
- Use “Automated Targeting”: Instagram allows businesses to use a variety of signals to create an audience of users who might be interested in their products or services.
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👉 How to Setup, Create & Track Your Instagram Ads Easily
Instagram ads are simple to create and launch. To achieve your desired goals, simply choose among your existing photos to advertise and align them with a target audience.
The following is how it works:
- Connect your Instagram account to your Facebook page.
- Click Settings in the top right corner of your Facebook page. To log in, go to Instagram and then log in. To connect your account, follow the instructions there.
- Create your ads within the Facebook Business Manager dashboard.
- Your campaigns will have the same elements as Facebook ad campaigns, but they will be nested beneath one another. The larger campaign is at the top of the ad hierarchy, followed by the ad set(s) within the campaign, and finally the ad(s) within your ad set.
- To get started, you’ll need to figure out your target audience, creative, and content.
- Before your ads go live, you must submit them for approval.
- Install the Facebook pixel and conversion goals to track your progress, and keep an eye on your performance in the Facebook Business Manager.
- You can get shop and conversion data from the pixel and custom conversions that you wouldn’t get from ad data. However, if you wanted to track the success of your ads, you could do so in the same dashboard as your Facebook campaigns.
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👉 How to Promote Your Brand With Instagram Ads
It’s useful to know how to use Instagram ads to successfully promote your business once you understand how they work. Let’s take a look at some of the most effective ways to improve our Instagram ad campaigns.
1- Clearly define your goals
Every social media platform is a tool. However, you can’t effectively use those tools unless you know what you’re trying to build.
To different marketers, Instagram marketing can mean different things. Are you looking to:
- Create an online presence for your business?
- Increase brand awareness?
- Get new leads?
- Establish your brand as an industry leader?
- Sell products directly from the app?
You might want to mix and match a few different outcomes. But you’re unlikely to get there unless you know where you want to go with your Instagram strategy. Also, use Snapchat for business if you want to expand your social media marketing strategies to boost brand awareness and visibility.
2- Improved visual impact
Appearing in your target audience’s newsfeeds is a great way to get their attention on Instagram. If you launch campaigns with high-quality photos and videos, you’ll have a better chance of succeeding.
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3- Branding
Even though Instagram ads emphasise visuals, advertising campaigns on this platform can significantly raise your company’s overall brand awareness among your target audience.
4- Community growth
Instagram ads can also assist in the expansion of your brand’s following. This entails promoting a new line of direct communication, which has the potential to increase sales frequency and improve brand awareness among your target market.
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5- Intentional marketing actions
Ads can also be used to help in the implementation of specific marketing strategies. You can use them to introduce new products, offer a secondary service, or even give your customers a free product sample.
6- Contests and giveaways
Everyone enjoys a good contest, and contests and giveaways are great ways to generate leads for your email marketing strategy. Contests and giveaways also help to increase brand awareness.
7- A WORD OF CAUTION: Instagram Ads are not miracles
Instagram ads will not produce the desired results if you do not create relevant, high-quality content for your account. As a result, finding a happy medium between both the resources invested and the good content produced is critical.
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👉 Instagram Advertising KPIs That Matter
Now that we’ve gone over the deployment in-depth, let’s look at the KPIs that matter.
Measuring the number of followers, likes, comments, and shares is only one aspect of the KPI equation. Consider which KPIs will provide you with the most useful information about how well you’ve met your advertising goals.
If you’re running Instagram without looking at these goal-specific metrics, you’re not really paying attention to the data that tells you whether your efforts are generating orders or leads.
Below are some KPIs that measure what really matters:
1. Follower growth rate
How fast or slow is your Instagram follower growth? This KPI can indicate whether your followers are becoming advocates and driving exponential growth, as well as whether your content is encouraging enough engagement to organically grow your followers over time, whether you’re tracking month over month or taking the long view and tracking quarterly or year over year.
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2. Reach
It’s essential to know how many people you’ve reached — how many people have engaged with your content in some way. This can help you figure out how far your ads are getting through to your target audience.
3. Instagram engagement rate
The number of engaged users divided by the total reach of a post on Instagram is used to calculate the engagement rate. To convert it to a percentage, multiply everything by 100. Keep track of it to see how your engagement rate has changed over time.
4. Conversion rate
Based on the number of people who saw your ad, how many of them are actually taking the action you want them to? By comparing reach to conversion rate, you can better understand what happened on the landing page or product page you sent people to in order to figure out where a user might be dropping off.
For example, if your in-app engagement is high but your conversion rate is low, it’s possible that the webpage you’re sending people to is having issues. If the opposite is true, your Instagram content may need to be reconsidered.
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5. Referral traffic
This KPI measures how much Instagram traffic your website receives. Configure UTM parameters to track traffic per post and you’ll be able to evaluate the performance of individual ads and campaigns. Look beyond the typical links inside the bio.
6. Closed orders / closed-won deals from Instagram
How many orders did you complete after using Instagram as your primary source or as a touchpoint in your user’s journey?
You can track this when your Instagram data translates into per-user data in a CRM or the backend of your eCommerce store. You’ll be able to get a true measure of your ROI if you can see how many actual orders were influenced by Instagram content.
Your Instagram ad performance data will be available in your Facebook Ads Manager, but you should use Google Analytics and your CRM (along with your eCommerce backend data) to create a better, more holistic data narrative.
👉 Conclusion: An Important Addition To Your Marketing Strategy
This page contains a lot of information, and we hope it isn’t overwhelming. Remember that you don’t have to consume it all at once; you can use this page as a quick reference guide by bookmarking it.
Learning how to advertise on Instagram is an important part of developing a digital marketing strategy. It can be one of the most effective methods of marketing your company if you have the right foundation in place. It has the potential to be one of the most effective and impactful ways to market your company.
Allow yourself to get your feet wet by creating your first Instagram ad. Also, remember to keep learning about Instagram ad management so you can stay up to date on the latest trends and best practices.
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Happy Social Media Marketing!😀👉📲📢
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(Social Media Marketing Statistics)
As of March 2022, there are already 4.65 billion social media users globally.
