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With how accessible the internet is today, would you believe me if I told you that the number of people who go online every day is still increasing rapidly? I’m sure yes! because today’s online presence is inevitable for any business that wants to boost its loyal customer base.
According to Pew Research, “constant” internet usage among adults has increased by 5% in the last three years. And, despite what we say all the time, the way people shop and buy has changed as well, which means offline marketing isn’t as effective as it used to be.
As a marketer, it’s essential to take advantage of the digital world by creating a brand, providing a great customer experience that attracts more potential customers, and more, all while implementing a digital strategy.
This digital marketing guide will teach you everything you need to know about digital marketing, including the fundamentals, important related fields, common mistakes to avoid, and how to create effective digital marketing strategies and campaigns that will ultimately lead to the success of your online business. Also, if you are struggling with digital practices and unable to get the desired outcomes? Marketing Ali Mama, the top digital marketing services provider deliver you the best marketing campaign services to boost your business.
Click on the links below to jump into each question, or keep reading to see how digital marketing is carried out today.
👉 What is digital marketing?
Digital marketing, also known as online marketing, refers to all marketing activities that take place on the internet and can be used by marketing professionals to communicate promotional messaging and track its effectiveness throughout the customer journey. Know the recent updates on the scope of digital marketing so that you can build your digital career in the right direction with the right guidance.
Businesses use digital channels such as social media, search engines, email, and other websites to connect with current and potential customers. This includes text or multimedia messages as well.
👉 How does a business define digital marketing?
In this competitive stage, digital marketing is essential for any business. It appears that every other brand has a website. If they don’t, they should at the very least have a social media presence or a digital marketing strategy.
Digital content is so common today that consumers now expect and rely on it as a way to learn more and more about brands.
Because digital marketing has so many options and strategies, you can get creative and try out a variety of marketing tactics on a budget.
The best digital marketers are able to see how each campaign contributes to their overall goals.
Marketers can also support a larger campaign using the free and paid channels available to them, depending on the goals of their marketing strategy.
For example, a content marketer can write a series of blog posts to generate leads from a new eBook the business recently published. The company’s social media marketer could then help promote these blog posts on the company’s social media accounts, both paid and organically.
Perhaps the email marketer creates an email campaign to send more information about the company to those who download the eBook. We’ll get into more detail about these specific digital marketers in a moment.
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👉 Common problems that digital marketing can solve
Digital is a must if you want to improve your marketing strategies. Digital marketing can help in getting to know your target audience, learning important data about them, and providing metrics that will lend credibility to your marketing team.
Problem: I don’t know enough about my target audience to get started.
It takes time to get to know your audience, and while your marketing team may have created audience personas that can be useful, consumers who spend time online may not behave the way you’d expect.
You’ll need to test different languages with different audiences, keeping in mind that different descriptors will appeal to different people at different stages of the purchasing process. Paying attention to your audience will help you gain credibility and stand out from the crowd.
Problem: I haven’t done any SEO optimization on my channels.
It’s important to understand SEO best practices no matter what role you play in the marketing process.
In addition to improving search engine rankings, SEO can strengthen and support your campaign testing and optimization to ensure you’re delivering high-quality, valuable content that your potential customers want. If you are also struggling with your site’s ranking and unable to get the ranking result then you must take the help of the best SEO service providers in Phnom Penh.
Problem: I don’t have any specific strategies for social media.
It’s extremely crucial to have some form of social marketing in place, whether you want to develop an organic social media strategy, a paid social media strategy, or a combination of the two.
While social media is great for brand awareness and engagement, it can also be used to promote your digital marketing.
Find a niche and a consistent voice, be patient, and as your audience grows, so will the impact of your ads.
Problem: I use only one social platform for advertising.
As your customers aren’t limited to a single channel waiting for ads, your marketing efforts must include cross-channel functionality and teams with diverse skill sets to engage customers wherever they are.
Marketing efforts may differ drastically because each social network and channel has a unique audience and set of expectations. This includes imagery, tone, offers, and even the time of day you post. Also, get high-quality PPC services in Phnom Penh from Marketing Ali Mama.
Problem: My CMO is pressuring me to report on metrics that benefit the company’s bottom line.
The vast universe of metrics available in digital marketing can be used to determine the effectiveness of your marketing efforts, but these metrics must be carefully chosen.
Each case will be determined by the demographics of your audience and the channel’s focus. With this in mind, begin by determining your goals for each channel and the metrics that your CMO will be most interested in seeing. Marketing Ali Mama offers you the top-quality free digital marketing course in Phnom Penh with advanced modules that cover everything
Key Takeaway from major benefits of digital marketing:
👉 Types of Digital Marketing
Here’s a quick rundown of some of the most common digital marketing tactics, as well as the channels that each one uses.
1. Search Engine Optimization (SEO)
The process of optimizing your website’s content, technical setup, and reach so that your pages appear at the top of a search engine result for a specific set of keyword terms is known as SEO. Websites, blogs, and infographics are all channels that can benefit from SEO. Also, if you are looking for the best institute for digital marketing in Phnom Penh then Marketing Ali Mama is your answer for this.
In order to generate qualified traffic for your website, you can approach SEO in a variety of ways. These include:
On-page SEO: When looking at a website, this type of SEO focuses on all of the content that is “on the page.” By researching the right keywords for search volume and intent (or meaning), you can answer questions for searchers and rank higher on the search engine pages (SERPs) those questions produce. Also, know what is blogging if you want to learn how to start blogging from scratch.
The following are the most important factors to think about when optimizing a website today:
Off-page SEO: Activities that take place outside of your website are referred to as off-page SEO. Although link building is often considered the most important off-page strategy, it also includes tactics such as content marketing, social media, podcast appearances, landing reviews, and establishing local citations.
For example, If I reach out to someone and ask them to link to me, then it is termed “SEO.” Why? Because as a result of the process, I didn’t make any changes to my own website.
Without the use of off-page SEO, ranking for competitive keywords will be difficult.
Consider off-page SEO to be the process of boosting your site’s authority; without it, your site will fall behind those with more authority. Also if you are looking for the best SEO companies in Cambodia, then you are in the right place. Marketing Ali Mama provide top-notch SEO services which will help you to boost site ranking.
Technical SEO: Technical SEO is a type of SEO that focuses on your website’s backend and how your pages are coded. It refers to the aspects of your website that impact how search engines index and crawl it. Some say this is an example of on-page SEO.
Site speed optimization, image compression, structured data, canonicalization, CSS file optimization, and reflag are all forms of technical SEO that can increase your website’s loading speed, an important ranking factor in the eyes of Google and other search terms.
2. Content marketing
Effective content marketing isn’t outwardly promotional; instead, it educates and inspires consumers who are looking for information.
When you provide relevant content to your audience, you establish yourself as a thought leader and a reliable source of information.
Unlike other types of sales and marketing, content marketing attracts customers rather than the other way around.
It basically helps in the creation of brand awareness, traffic growth, lead generation, and customer acquisition, among other things.
Content marketing generates 3 times more leads than paid search advertising in the age of the self-directed buyer, so it’s well worth the extra effort.
Content marketing is important, and there are plenty of statistics to back it up:
Do you want to learn about content marketing and apply it to your company? Check out this complete content marketing practical tutorial.
The 10 key reasons why you must invest in content marketing:
The channels that can play major roles in your content marketing strategy include:
Writing and publishing articles on a company blog allows you to demonstrate your industry knowledge while also generating organic search traffic. As a result, you’ll have more chances to convert website visitors into sales leads for your sales team. This can only be possible if you have high-quality backlinks on your blog site. To optimize the website for your business. Get high-quality website design services in Phnom Penh at a very affordable cost, along with our best 24/7 customer support.
eBooks and whitepapers:
eBooks, whitepapers, and other long-form content can help website visitors learn more. You can also exchange content for a reader’s contact information, generate leads for your business, and move people through the buyer’s journey.
Readers sometimes prefer you to show rather than tell. Infographics are a type of visual content that helps website visitors visualize a concept you’d like them to understand and learn.
Audio or visual content:
Creating video content that can be shared online or heard on audio sites can greatly expand your potential audience.
Content marketing can be tricky, despite its effectiveness. Content marketers must be able to rank well in search engine results while also engaging readers who will read, share, and interact with the brand further. When content is relevant, it can help people form strong bonds all the way down the line.
3. Social Media Marketing
This strategy makes use of social media to promote your brand and content in order to increase brand awareness, drive traffic, and generate leads for your company.
Effective social media marketing requires more than just having active social media accounts.
If you’re new to social media, tools like HubSpot, Sprout Social, and more can help you connect to social media channels like LinkedIn, Instagram, Snapchat, and Facebook all in one place. This allows you to easily schedule content for multiple channels at the same time, as well as track analytics from the platform. Also, reach out to the best social media marketing companies in Cambodia to help you in creating engaging content for your social site
Here is a list of some of the functions that can be achieved as a result of social media success:
This Social Media Marketing complete guide will help you to identify the Top Social Media Platforms for Laser Sharp Targeting
The channels you can use in social media marketing to reach your target audience include:
Marketers use these crucial social media platforms to create viral campaigns. A viral marketing strategy involves collaborating with a well-known content creator or participating in a popular trend that is currently resonating with a large audience. The goal is to create something worth sharing in the hopes that it will spread naturally across social media channels.
Don’t know how to get started with social media marketing? Watch this complete practical guide video to social media to know the basics, the strategies and the platform for specific audience targeting.
4. Pay Per Click (PPC)
Paid search, also known as pay-per-click (PPC) advertising, is a sponsored result that appears at the top or side of a search engine results page (SERP).
It’s a way of paying a publisher every time your ad is clicked to drive traffic to your website. Google Ads are one of the most common types of PPC. It allows you to pay for top slots on Google’s search engine results pages by paying “per click” for the links you place.
It’s a little more complicated as to how and when people see your ad. When a slot on a search engine results page (SERP) becomes available, the engine fills it with what amounts to an instant auction. An available ad is prioritized by an algorithm based on a number of factors, including:
After clicking an ad, viewers are supposed to complete one or more target actions in each PPC campaign. These are referred to as “conversions,” and they can be transactional or non-transactional. Making a purchase is a conversion, but signing up for a newsletter or calling your home office is also a part of the conversion.
Whatever conversions you choose as your target conversions, you can track them using your platform of choice to see how well your campaign is performing.
These ads can be very effective because they are based on information gathered from people’s online behavior and are used to increase website traffic by delivering relevant ads to the right people at the right time.
Retargeting is used in these ads, which means that marketing automation tools can create unique, personalized cross-platform ads based on the actions of customers.
PPC can be hard to grasp at first, so we’ve created a beginner-friendly PPC guide to get you started. And reach out to the Marketing Ali Mama, a leading PPC agency in Phnom Penh that provides prominent and highly appreciated Google ads services to help your business stand out from the crowd.
5. Affiliate marketing
Affiliate marketing allows people to earn money by promoting the products and services of others. You could be the promoter or a business that collaborates with the promoter, but the process is the same in both cases.
It’s a flexible source of income that can be used in any industry or niche.
It works using a revenue-sharing model. When someone buys the product you’re promoting, you’ll get paid as an affiliate. If you’re the merchant, you’ll pay the affiliate a commission for each sale they help you with.
Affiliates can participate in a variety of affiliate marketing programmed and earn commissions from each one.
Affiliate marketing channels include:
This is an example of the relatively new influencer marketing trend. Using influencers to create a campaign can be a very effective form of affiliate marketing. Finding the right content creators for your digital campaign can help you take it to the next level.
Want to know how to get started with affiliate marketing easily from scratch? This complete Affiliate Marketing guide will help you learn everything you need to know to get started easily.
6. Native Advertising
Native advertising is a type of advertising that appears alongside non-paid content on a platform and is primarily content-driven.
Sponsored posts on BuzzFeed are a good example, but many people consider social media advertising, such as Facebook and Instagram advertising, to be “native.”
It’s crucial to always clearly label your native ads. Use words like “sponsored” or “promoted” in your copy. If those indicators are hidden, readers may spend a significant amount of time engaging with the content before realising it is advertising.
7. Marketing Automation
The software that automates your basic marketing operations is known as “marketing automation.”
It’s a key platform that connects all of your digital marketing efforts. In fact, businesses that automate lead management see an increase in revenue of 10% or more in six to nine months. Without automation, your campaigns will appear like an unfinished puzzle with a crucial missing piece.
Many marketing departments automate repetitive tasks that they would otherwise do manually, such as:
Email newsletters: Email automation does more than allow you to send emails to your subscribers on a regular basis. It can also help you narrow down and expand your contact list as needed, ensuring that your newsletters are only sent to people who want to receive them.
Social media post scheduling: If you want to expand your business’s social media presence, you must post frequently. Social media scheduling tools automate the posting of your content to your social media channels, allowing you to focus more on content strategy.
Lead-nurturing workflows: Generating high-quality leads and converting those leads into customers is a long process. You can automate this process by sending targeted emails and content to leads who meet certain criteria, such as downloading and opening an ebook.
Campaign tracking and reporting: Marketing campaigns can include a ton of different people, emails, webpages, content, phone calls, and more. Marketing automation can help you organize everything you work on a campaign, and then track the performance of that campaign based on the progress of all of these components.
Marketing automation software automates and streamlines marketing tasks and workflows, tracks results, and calculates the return on investment (ROI) of your digital campaigns, helping you increase revenue more quickly.
It not only helps you gain valuable insight into which programs are working and which aren’t but also provides metrics for improving particular areas.
8. Email Marketing
After more than two decades, email is still the quickest and most direct way to reach customers with important information.
Successful email campaigns must be extremely engaging, relevant, informative, and entertaining to avoid being buried in your customer’s inbox.
This means having an opt-in list that does the following:
Businesses use email marketing to communicate with their customers. It’s common to use it to promote content, discounts, and events, as well as to direct customers to a company’s website.
In an email marketing campaign, you can send any of the following types of emails:
Learn more about email marketing with our complete practical guide:
9. Online PR
“Online PR” refers to the process of obtaining earned online coverage through digital publications, blogs, and other content-based websites. It works in a similar way to traditional public relations, but it’s done entirely online. To maximise your PR efforts, you can use the following channels:
Reporter outreach via social media: For instance, talking to journalists on Twitter is an excellent way to build a relationship with the press and generate earned media opportunities for your business.
Engaging online reviews of your company: If someone leaves a positive or negative review of your company online, your first instinct may be to ignore it. Whereas, engaging company reviews help you humanise your brand and deliver powerful messaging that safeguards your reputation.
Engaging comments on your personal website or blog: Responding to people who are reading your content in the same way you would respond to reviews of your company is the best way to start a productive conversation about your industry. Also if you’re looking for the best hosting provider for your website, blog, or online store, Bluehost can help you get started with a hosting plan tailored to your specific needs with 24/7 technical support.
10. Inbound Marketing
Inbound marketing is a marketing strategy that involves attracting, engaging, and delighting customers throughout the buyer’s journey.
Every digital marketing tactic listed above can be used as part of an inbound marketing strategy to create a customer experience that works with rather than against the customer. Also, get high-quality website design services in Phnom Penh at a very affordable cost, along with the best 24/7 customer support which will help you to create fully optimized site.
Inbound marketing basically uses a variety of techniques to help customers find your business and encourage them to contact you or make a purchase.
You allow customers to discover your brand and offer, though.
11. Sponsored Content
With sponsored content, you pay another company or entity to create and promote content that mentions or presents your brand or service in some different way.
Influencer marketing is the most popular type of sponsored content. A brand sponsors an influencer in its industry to publish posts or videos related to the company on social media with this type of sponsored content.
Another example of sponsored content is a blog post or article written to highlight a topic, service, or brand. Also, know how to use Hashtags effectively if you want to boost your social media engagement.
12. Search Engine Marketing (SEM)
It’s a great opportunity for a promotion when a potential lead is looking for a product or service that is related to yours. Paid advertising and SEO are two excellent methods for promoting your business and capturing future leads.
Using paid ads on search engines, search engine marketing is another way to increase website traffic. The two most popular search engine marketing services are Bing Ads and Google Ads. These paid advertisements appear at the top of search engine results pages, giving them immediate visibility. This is also a good example of successful native advertising. Looking for the most reliable domain hosting services then this Bluehost review can help you out from this.
13. Instant Messaging Marketing
Marketing your products via messaging platforms is a quick way to reach out to potential customers, even if they haven’t given you their phone numbers. It’s a simple way to inform your customers about flash sales, new products, or order status updates.
It’s also a convenient way for customers to contact customer service if they have questions or require additional information. You can send text messages directly to a mobile phone or use platforms like Facebook Messenger or WhatsApp to send messages. Also, get to know what is social media marketing, the basic concepts and how to build optimized strategies to boost engagement effectively.
14. Mobile marketing
We keep our phones in our pockets or near our beds and check them throughout the day.
This makes mobile marketing extremely important—two-thirds of consumers can recognize a specific brand they saw advertised on mobile in the previous week—but mobile marketing is also very nuanced because of its intimate nature.
You can reach your customers on their mobile devices with SMS, MMS, and in-app marketing, but you also need to consider how your marketing efforts are coordinated across your other digital marketing channels.
👉 ROI of a successful digital marketing program
Organic content marketing plays a major role in the digital marketing space, and its return on investment is much more than the up-front payback of standard banner ads.
👉 Planning, Implementing And Optimizing Your Digital Marketing Program
Start your digital marketing campaign by determining your target audience and goals, and then implementing metrics to ensure that you’re always improving.
Step 1: Identify and segment your audiences. Buyers nowadays demand a personalized experience at every touchpoint. To do so, you’ll need to know their demographic, firmographic, and technographic characteristics, as well as how to respond to their questions and concerns. And learning what is google analytics from the beginning will help you to understand the core behavior of your target audience.
Step 2: Establish goals and measurement strategy. To establish your goals and measurement strategy, use audience information to create personas and get a clear picture of their sales journey.
Impressions, reach, clicks, CTR, engagement rate, conversions, cost per lead (CPL), effective cost per thousand (eCPM), and back-end metrics like return on investment (ROI), return on ad spend (ROAS), first-and multi-touch attribution, and lifetime customer value (LCV) are all important metrics.
Step 3: Set up your adtech and channels. Make sure you have the right data management platforms (DMPs), demand-side platforms (DSPs), supply-side platforms (SSPS), and ad exchanges in place before you get started with ad technology.
Align your team, communicate everyone’s goals, and demonstrate how their channels fit into the overall digital marketing picture.
Step 4: Launch and optimize. Digital marketing can be used for customer acquisition, nurturing, loyalty-building, and branding. Regularly review metrics to determine where you are excelling and where you need to improve in order to become a leader in this high-impact, high-demand field.
👉 7 Common Digital Marketing Mistakes Brands Need to Avoid
1- Lacking realistic digital marketing goals and goal tracking
One of the most common online marketing errors a business makes is creating an aimless marketing campaign. If you don’t set goals, you won’t know what’s going on with your campaign. That’s why it’s crucial to set the right objective. And here are the best digital marketing tools for you that will not only help you to create perfect goals but will also help you to analyze the outcomes effectively so that you can boost your campaign.
How to avoid this mistake?
When starting a campaign, make sure to set SMART objectives. The following are examples of SMART objectives:
Spend some time to determine which key performance indicators (KPIs) are most appropriate for your goal.
Throughout your campaign, use Google Analytics to keep track of your KPIs. Your KPIs will help you measure the campaign’s return on investment (ROI).
2- Targeting the wrong audience
One of the most common marketing blunders is targeting the wrong audience. Many businesses will attempt to reach out to an overly broad audience. They want to reach out to as many people as possible, so they try to reach out to everyone, but they become discouraged when people don’t buy their products or use their services.
How to avoid this targeting mistake?
Do some research on your core audience! Finding the right audience takes time and effort. You must determine who is most likely to be interested in your products or services.
To start, create marketing personas based on your previous customers. Marketing personas are fictional profiles based on data about your target audience that represent your customers. The following information is used to create these personas:
If you cater to a diverse audience, you can create multiple buyer personas.
Following the creation of those personas, you can try targeting people who share those characteristics, and see if targeting a broader or narrower audience yields better results. And if you are also struggling with digital practices and unable to get the desired results? Get the top-notch professional digital marketing services in Noida, from marketing Ali Mama experts now!
3- Neglecting your website design
In the digital age, businesses must have a user-friendly website. Neglecting a company’s website is one of the most common digital marketing mistakes.
You need a user-friendly website that is easy to use and provides valuable information to succeed in today’s digital world. Also if you’re looking to create a website, blog, or online store, Bluehost can get you started with a hosting plan tailored to your specific needs with 24/7 technical support.
How to avoid this website design mistake?
To avoid making this marketing mistake, make sure your website is user-friendly. You should make certain that your website is:
Mobile-responsive: Make sure all of your page’s elements are scalable, so they fit your visitor’s screen no matter what device they’re using. Get high-quality website designing services in Phnom Penh at a low cost, as well as our best 24-hour customer service.
Quick to load: Compress elements on your page with large file sizes, such as images, GIFs, and videos.
Easy to navigate: Plan your site’s navigational structure and test various variants to see which works best for your visitors.
4- Forgetting about search engine optimization (SEO)
Search engine optimization (SEO) is how customers find your company on search engines, which are the most common way to find information on the Internet.
Are you having trouble with SEO and not getting the results you want? With the help of top-quality SEO services in Phnom Penh from Marketing Ali Mama , you can easily achieve a high ranking on Google’s first page.
People won’t find your website in the search results if you haven’t included SEO in your digital marketing strategy, so you won’t be able to reach new and valuable leads for your business.
How to avoid this SEO mistake?
If you haven’t yet learned what is SEO and how to use it, now is the time to do so. The most crucial aspect of SEO implementation is knowing how to conduct keyword research.
Keyword research allows you to target the searches that your target audience makes.
These keywords can be integrated into your website’s pages or blog posts to help you appear in searches for those terms.
By planning your content around the keywords your audience uses, you can reach valuable and relevant leads.
You’ll follow other SEO best practices in addition to keyword research, such as:
5- Missing out on growing brand identity with blogging
Blogs are one of the most effective ways to establish your brand’s identity and authority, but many businesses don’t have one or abandon their blogging efforts after a few posts because they believe it isn’t working.
Blogging is essential for driving traffic to your site, improving its rank and SEO, and establishing yourself as an expert in your field. Also, look for the top internet marketing companies in Cambodia that can help you stand out from this cut-throat competition and can help you to build your brand easily.
How to avoid this blogging mistake?
You must do the following to get the most out of your blog:
6- Neglecting to remarket
Another common digital marketing mistake is failing to market to leads who have already expressed interest in the brand.
How to avoid this mistake?
Focus on developing a remarketing strategy to avoid this digital marketing mistake. Creating an email marketing campaign to see if you can collect emails from your audience is one of the simplest ways to do this. Remarketing is all about getting people to remember their previous purchases so you don’t lose them.
This complete guide to email marketing will help you to understand everything you need to know from what is email marketing to top-notch strategies to boost your email conversion rates.
Use emails to remind users of something they previously viewed (and offer a special discount) or to remind them about an abandoned cart to give them a final push to convert.
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7- Neglecting social media
If your target audience is active on social media and you aren’t, you’re making a big digital marketing mistake. You’re passing up a huge opportunity to strengthen your customer relationships, increase brand affinity, and reach out to new audiences. The average internet user spends 28% of their time on social media.
How to avoid this mistake?
When you first start using social media, you must decide which platform (or platforms) is best for your company. Typically, you’ll want to focus your efforts on the platforms that your target audience uses the most.
You can start posting content on a regular basis to engage your audience once you know where they spend their time.
You must invest in social media advertising. And to get started, you must contact the best social media marketing agency in Phnom Penh, which will help you to upgrade your social media marketing strategies to the next level.
👉 I’m ready to try digital marketing. Now what?
Any time you can connect with your audience, you have a chance to convert a lead or acquire a customer. Digital marketing expands those possibilities by allowing you to reach out to potential customers through a variety of channels.
It’s an invaluable way to promote your business, service, or product, whether it’s through social media platforms, websites, text messages, or any other online medium.
If you’re already doing digital marketing, you’re probably reaching at least some of your target audience online. You can almost certainly think of some aspects of your strategy that could be improved.
That’s why, whether you’re a complete beginner or have a little more experienced, we’ve created a step-by-step tutorial to help you build a truly effective digital marketing strategy. And if you are also struggling with digital practices and unable to get the desired results? Get the top-notch professional digital marketing services in Phnom Penh, from Marketing Ali Mama experts now.
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