YouTube Marketing Complete Guide (2022): Beginner To Advanced Level

With over 2.3 billion active users worldwide, YouTube has clearly dominated the video entertainment space. A large audience is a compelling reason to promote your business on YouTube. It is also the world’s second-largest search engine after Google.

As a result of its widespread exposure, Youtube has become an effective tool for marketing as a result of its widespread exposure, and various organizations have used the video platform for their marketing campaigns, giving rise to the term “YouTube Marketing.”

The good news is that you won’t have to spend tens of thousands of dollars on YouTube ads. You’ll get the attention and eyeballs you need to drive customer acquisition through YouTube if you create a good channel that consistently puts out quality content that people want. And this YouTube marketing guide will assist you in developing a winning YouTube marketing strategy in 2022, allowing you to take your YouTube presence to new heights.

Also, if you want to learn more about social media marketing and how to use it to grow your business, look into the convenient and flexible online digital marketing course and guide, which impart industry-relevant knowledge and skills to help you master the field.

Let’s get started without further ado.

What is YouTube Marketing?

YouTube marketing is the practice of using the YouTube platform to promote businesses and services. It can include (but is not limited to) the following tactics:

Making natural promotional videos
Collaboration with influencers
On-platform advertising

The Top 7 Reasons to Use YouTube for Business
As a small business owner, you must constantly consider new ways to get your goods and services in front of as many people as possible while staying within your budget.

If you use YouTube as part of your marketing strategy on a regular basis, it can be a cost-effective way to grow your business.

Not sure if YouTube can help your company grow?

Here are 7 advantages that YouTube can provide to your business.

1] Higher Visibility on Google

You’ve probably noticed that videos appear more frequently in Google’s search results than other types of content. You can take advantage of this by creating videos from your website’s high-quality content and uploading them to YouTube.

As a result of this, backlinks to your website will be created as a result, and your business will be found more frequently in Google searches. You can boost your company’s online authority by using YouTube marketing. The higher your page ranks on Google’s search engine results page, the more authoritative you are on Google.

Here are some YouTube tips to help you increase the authority of your website:

Get other websites to embed your videos on their websites
Integrate your YouTube channel with your website.
Share your videos on other social media platforms
Use a variety of video styles to engage your audience
2] YouTube Will Expose You to a Huge Audience

YouTube’s popularity is skyrocketing, with over 5 billion videos watched every day! This platform receives far more traffic than any other. Even if you don’t make many videos for your business, advertising your content on other people’s videos can help you reach a larger audience.

Because YouTube has so much traffic, you’re sure to find potential customers if you cater to their needs. Here are some YouTube statistics to keep in mind:

YouTube gets 30 million visitors per day
Every minute, 300 hours of video are uploaded to YouTube.
According to 68% of YouTube users, videos assist them in making purchasing decisions.
Over the last two years, the number of small and medium businesses advertising on YouTube has doubled.
YouTube can be accessed in 76 different languages (this covers about 95% of the Internet population)
YouTube has localized versions in over 88 countries.

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3] Acquire Qualified Traffic

Get traffic through YouTube

This is important. You don’t want any unnecessary traffic because not everyone will buy products from you. You want qualified traffic, which means people who could be leads or customers.

This is something that many business owners overlook. Getting a million visitors to your website may sound appealing.

But what difference does it make if you get a million random hits and none of them buys from you?

You’ll need targeted traffic that’s relevant to your business. You can easily accomplish this with the help of YouTube.

People use YouTube as a search engine in the same way they use Google, as we previously stated. This means that you can probably assume that those who watch your videos are at the very least curious about your product or service. And in that case, you have to do something to attract them and convert them into loyal followers.

For example, You could mention a freebie that your followers can it get if they sign up for your email list through your YouTube videos.

You can include a link in the description of your video. This is a quick and easy way to convert video viewers into email subscribers, which is a great opportunity to boost your business.

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4] Videos Have Higher Conversion Rates

According to studies, video content is 12 times more likely to be watched than text. In addition, videos may be processed 60,000 times faster than text.

Furthermore, videos have the power to evoke emotion, unlike any other form of online content. They have the ability to influence how you think and feel. You’re not likely to forget those videos if they make you think and feel.

Videos help humanize your brand

If a business truly wants to connect with its customers, it must include videos in its digital marketing strategy.

We all know, video captures our attention better than text or images. It contributes to your brand’s authority and trust in such a unique way.

5] You Can Utilize YouTube Ads to Reach a Bigger Audience

Another of YouTube’s many advantages is its robust advertising platform. It’s run through Google Adwords, but it’s not your typical paid ad.

On YouTube, organic traffic is already extremely powerful. Paid traffic can give your business an even better return on investmen

Furthermore, as all of the social media platforms become more competitive and saturated, you’ll almost certainly have to pay if you want to see a difference — but it’ll be well worth it.

YouTube, like Facebook, is extremely adept at delivering your ads to precisely the right demographic.

6] Multiple Video Types

Another important benefit of YouTube marketing is the variety of videos you can make to promote your business online. Explainer videos, sales videos, social media videos, presentation videos, and video ads are the most popular types of videos on YouTube. You can more easily adapt one piece of content to a variety of formats.

Here are some suggestions if you’re not sure what kind of video to make:

Make amusing and entertaining videos.
Respond to frequently asked questions. (Think about the most common questions you’ll get about your company, products, and services from potential customers.)
Show how your brand works in behind-the-scenes (BTS) videos.
Obtain customer testimonials.
Go live

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7] Videos Are Better at Getting People to Take Action

Videos are more effective at persuading people to take action. You may already know the importance of including a call-to-action (CTA) in social media posts, blog posts, and other forms of digital content. That’s because CTAs have consistently been shown to encourage more people to take action than content without one.

YouTube videos play a role in this. According to research, a call-to-action combined with a video can result in 380% more clicks than a standard call-to-action.

This is incredibly effective!

Consider a goal you want your viewers to achieve:

Do you want them to subscribe to your e-mail list?
Do you have a Facebook page?
Do you want to save money by using a coupon code? Whatever it is, a YouTube video combined with a clear and concise CTA may be your best option.

Videos attract more visitors, keep them longer, and are more effective at telling them what to do. It’s a win-win-win situation all around.

Recommended Post: How to Generate Quality Leads

What are the most popular types of YouTube creators in-trend?
Here are some suggestions if you’re stumped as to what your channel’s content should be about:

Technology
Reviews
Sports and fitness
Travel
Tutorials
Education
Daily vlogs
Cooking
Fashion
Animation
Gaming
Comedy

What are the Essential Tools for YouTube Marketing you can use?
Let’s make your work easier now by giving you the best YouTube marketing tips and tricks. Yes, there are a variety of tools for YouTube marketing that can help you complete your tasks more quickly and efficiently and help you reach out to your target audience easily.

Here are 5 Incredibly powerful tools for YouTube marketing

Buzzsumo: It provides hot and trending topics to create your videos around.
Tubebuddy: It displays potential keywords, competitor keywords, performance, and many more.
Canva: Help you create beautiful thumbnails and posters.
Hootsuite: Manage and schedule video releases effectively.
Youtube Studio: In-house video analytics and management tool for YouTubers.

How to create the best YouTube marketing strategy?
While YouTube’s enormous size is one of its advantages, it can also be a disadvantage. If you’re not careful, your channel will quickly become lost in the crowd.

The process of developing a YouTube strategy is similar to that of developing any other marketing strategy. It necessitates extensive research, planning, and ongoing analysis. To make your YouTube channel stand out from the crowd, follow these YouTube marketing strategy tips.

A] Start with your goals

First, make a list of objectives you want to achieve one by one. Do you want to increase the number of visitors to your website? Is it possible to sell more of a specific product? How can you raise awareness among a specific target group? Define your objectives and tailor your content to meet them.

Your objectives should ideally be measurable, allowing you to evaluate the effectiveness of your video marketing efforts. If you want to sell more of a certain product, for example, your video CTA must include a trackable purchase link.

B] Understand your target audience

You must define your target audience in order to reach them effectively.

In terms of demographic details such as age, gender, language, education, and location, what type of person do you hope to reach?

Identifying these characteristics will assist you in determining what type of content is most likely to appeal to that group.

Creating a customer persona that represents your target audience can assist you in determining which products and services to promote and how to do so.

For Example: A teenager preparing to leave home for their first year of college will have different media interests than a young couple considering life changes such as purchasing a home and starting a family.

If you already have a channel, the Analytics tab in your Youtube Studio can provide you with information about your viewers and their preferences. Additionally, by visiting your competitor channels, you will be able to see which content is receiving the most attention and which is not.

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C] Optimize your videos to rank higher

With thousands of channels and millions of videos already on the Youtube platform, the only way to stand out is to optimize your video for the current trend.

YouTube suggests content to its users in the same way that Google suggests search queries to its users. However, there is a significant difference here, as YouTube takes into account each individual’s watch history and personal preferences. Because of this, no two users will see the same content on the homepage, and their search results will not be identical.

How to optimize the videos?

Keyword Research: This activity helps in determining the words/ phrases that people have searched for the most. There are various tools available to perform this task.
Where to add them? Add these keywords to the title, video description, and video tags.
Use timestamps: If your video is quite long, give the users timestamps so that they can “Skip to the Good Part.” This activity will encourage the user to watch the video instead of moving on to the next.
Detailed description: Explain everything about your video and what is discussed in it to the audience from A to Z. You can also include links to your website, other social media accounts, products or services, and so on.
Create an engaging thumbnail: The thumbnail is very important in getting people to watch your video. Make it interesting and creative so that the viewer will want to watch your video.
Be responsive: YouTube is both a social network and a community. As a result, responding to user comments demonstrates that you care about them and their time.

D] Set your schedule

Make a schedule for when you’ll post the videos. As a result, you can integrate YouTube marketing into your overall marketing strategy. It’s also a wonderful way to capitalize on big events (like holidays).

E] Analyze your competition

Figuring out what your competitors are doing is a quick hack for growing faster on YouTube. Examining their achievements (and failures) will reveal what works and what doesn’t. Your YouTube marketing strategy can then be based on this information which will ultimately boost your overall business growth.

The following are some of the aspects of your competitors that you should consider:

Number of subscribers
Likes, views, and comments
Views per video
Audience feedback in comments
Frequency of upload
Video Quality
Content topics they post about

You might find that their how-to video format works well for you. Alternatively, they could have done a live stream where they took questions from viewers and responded to them in a video—and that information-packed video is now gaining a lot of traction.

Here are some self-analysis questions that can help you plan your strategy:

What made their videos popular among viewers?
How are they presenting themselves?
What’s their background and video setup?
What can you do to make your channel unique?
Content ideas I can extract from their channels

Your primary goal must be to boost your subscriber and audience base, and if you are at a competitive rate, you will plan on crushing your competitor’s numbers.

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F] Create high-converting YouTube videos

To help increase conversions, every video you upload to YouTube should include a call to action (CTA). Consider what actions you want viewers to take after watching your video.

For example, You might want them to go to a landing page, subscribe to your channel, or like your video.

Your video’s text description can serve as an effective CTA because viewers can access a link here at any time without having to wait until the video has finished playing.

Since viewers only see the first few lines of the video description on YouTube, include your CTA within the first 100 characters. Of course, you want people to watch your videos all the way through. This necessitates the creation of high-quality, engaging content.

Another aspect of optimization is visuals. A visually appealing video thumbnail can help in attracting attention. Include video cards on the video’s end screen to direct viewers to additional content.

What is considered compelling is determined by your industry and target audience.

For instance, prank videos are popular on YouTube but are inappropriate for most businesses and brands.

Researching competitors in your niche and seeing what they’re doing on YouTube is a good place to start.

G] Know YouTube SEO basics

Your description should also include an accurate and useful summary of the video’s content.

For YouTube search engine optimization, the description is crucial (SEO). Accurate descriptions with targeted keywords based on thorough keyword research can help YouTube’s search engine algorithms understand what your video is about and help you rank higher in search engine results fast.

Your title is yet another tool that can inform viewers (and YouTube’s algorithm) about the content of your video. The title should entice people to click while also including relevant keywords that you want to rank for in search engine results.

H] Optimize your channel to attract followers

Optimizing your video isn’t enough to get people to watch it. You must also optimize your channel. Your brand and the context of your videos should be reflected in the channel art, banner, and profile photo.

How to attract more subscribers?

Group your relevant videos under a playlist
Use a channel trailer to give viewers a taste of your channel’s content. Inviting your viewers to subscribe to your channel, like, comment, and share your video is a great way to start.
Engage with your audience
Add subtitles and closed captions to your videos

I] Leverage YouTube shorts

For those who are unfamiliar, YouTube Shorts is a YouTube feature that competes with Instagram reels and Tiktok and was launched in September 2020. The duration of YouTube short videos should be between 15 seconds and one minute.

YouTube shorts are being used by marketers and users to reach a wider audience because they have such a large potential and reach.

YouTube short optimization is similar to YouTube video optimization. The most appealing feature of shorts is that, unlike Instagram Stories and Tiktok reels, which are automatically deleted after 24 hours, they last indefinitely.

J] Post consistently on YouTube

Getting people to subscribe to your YouTube channel is only half the battle. You must nurture your YouTube community in order to have the greatest impact. You want active subscribers who like and comment on your videos. This engagement will help increase the visibility of your video on YouTube, and it may even give you a chance to appear on YouTube’s trending page, where you can gain more attention and new subscribers.

The first step towards achieving this goal is to consistently post new, high-quality content that meets the expectations of your subscribers.

For example, If your subscribers come to your channel for interior design tutorials, you don’t want to stray too far from that.

While it’s important to post on a regular basis, don’t sacrifice quality for quantity. Professional videos with consistent audio quality and clear editing (e.g., fading between frames) can keep viewers engaged. Viewers may become frustrated and seek similar, higher-quality content elsewhere if you’re rushing to post videos and end up skimping on essentials like editing.

H] Utilize Influencer Marketing on YouTube

According to hootsuite.com, 70% of viewers purchased the product featured on Youtube. That is the power of influencer marketing.

Influencer marketing is simply a YouTube creator with a large subscriber base who promotes your product/service on their channel and videos

Although influencer marketing is a great way to promote your brand, there are a few things to consider before forming a relationship with the creators.

Find a channel or influencer who shares your brand’s values.

Ascertain that the creator/channel produces high-quality content.
If you want to know more about how to utilize this channel of marketing, check out this guide for influencer marketing.

K] Leverage YouTube Ads for a larger reach

We’ve covered everything there to know about a YouTube channel’s organic growth so far. If your organic growth isn’t meeting your expectations and you want to reach a wider audience, Youtube ads are your next best option.

YouTube allows you to choose the types of advertisements you want to see and charges you accordingly. Running ads, too, necessitates a well-thought-out strategy; otherwise, it will be a waste of money.

Know exactly who you are targeting.
Optimize the channel’s title and description.
Have at least 7 to 10 videos on your channel before running ads so that visitors can learn about your niche.

Types of YouTube Ads you can try out:

Skippable in-stream ads
Non-skippable in-stream ads
Video discovery ads
Non-video ads (The ones as banners and overlays)

L] Analyze and improvise

Any marketing strategy needs feedback and improvements. Check the built-in reports in the Youtube Studio on a regular basis to see how the channel is performing.

These built-in reports assist in the following areas:

Knowing where the audience is coming from
Subscriber count and its activity
Views obtained per video/overall
Top videos during a specific period
Watch time per video
Impression for channel/video
Click-through rate, and many more

Conclusion: Boost your business with YouTube marketing

YouTube can help your business attract new customers while also keeping current ones engaged. The video content-sharing platform has significant reach and impact as the world’s second-largest search engine.

YouTube marketing has proven to be a very effective tool for marketers, and businesses use it to promote their products and services.

With the online advertising space continuing to grow, it’s a good idea to use YouTube marketing as one of your company’s marketing channels. If you want your content to stand out and increase leads and conversions, use the pointers in the above YouTube marketing guide to get started.

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